7+ Ways to Define an Effective Target Audience

7+ Ways to Define an Effective Target Audience

Effective Audience Targeting in 2022

Target Audience: For those of you who are running a business, you must have experienced many audiences visiting your website or business social media accounts, but your product sales have not experienced a significant increase.

You have certainly done all the efforts, from improving the quality of content writing and design to using paid advertising. However, these efforts did not show positive changes.

If it’s true, chances are you missed an important element in running your business, namely the target audience.

You hear the term target market more often than the target audience, right? Many people think that these two terms mean the same thing, but in reality, they are different.

The target market and target audience are important elements in a business. But this time, we will discuss more fully the target audience and how to determine it, see this article until it runs out, OK?

What is a Target Audience?

The target audience is a specifically defined group of people whom you want to reach with your marketing message. If you define the target audience incorrectly, all your effort and time, even the capital you have spent will be wasted. Here are some important points from the target audience, including:

  • Age
  • Gender
  • last education
  • Location or geographic
  • Profession
  • Income
  • Consumption behavior
  • And so forth

By recognizing the target audience, you will have a greater chance to provide the best service according to their needs.

There are four target audience groups on social media, namely:

  • Active audience: people who engage with your brand on social media regularly.
  • Aware audiences: people who see your marketing on social media but only occasionally engage.
  • Latent audience: people who see your marketing on social media but are not engaged.
  • No audience: people who match your target audience but haven’t found your product or marketing on social media at all.

Benefits of Target Audience

Then, what are the benefits of knowing your target audience and why should you determine it in the first place? Here are some of the benefits of determining the target audience that you can get.

1. Ease of Content Creation

By determining the target audience from the start, creating content for the social media you use will become easier. You will not be confused in determining the topic you will post. In addition, the message that you want to convey regarding the products you offer in the market will reach the audience more precisely.

2. Marketing Activities are Right on Target

With content that is by the target audience, it can be said that the marketing strategy you are doing is right on target. You just need to develop your market segmentation so that the products you sell get maximum results

3. Maximum Use of Resources

By determining the target audience, you will use the resources you have more optimally and efficiently, especially in the budgeting marketing strategy. You don’t need to spend a budget on the wrong audience and it’s not suitable for your product. If there is still more budget for marketing your product, you can use these funds at a later date to reach more new audiences.

4. Anticipating Unfair Competition

By knowing the right target audience, you can avoid unfair competition. You will also not be considered stealing ideas by competitors, because you have gathered information and focused on marketing that suits your target audience.

How to Determine an Effective Target Audience

Nowadays more and more people are using the internet so you can rely on the Internet to increase the sales of your products.

By using the internet network, you can reach people to buy your product. However, you need to determine your target audience first so that the marketing strategy you will create is right on target and more effective.

Then, how do determine the right target audience to optimize digital marketing? Here are some steps you must take, including:

1. Identify Your Target Audience

Now you know how important the target audience is. The first step you have to do is identify your target audience. The following are characteristics you need to consider to identify them.

Demographics

Demographics are the criteria you will use to describe a particular section of the population. Examples of demographics, such as the following.

  • Age
  • Gender
  • Income
  • Marital status
  • Profession
  • Level of education

Location or Geographic

You can also narrow your target audience based on location or geography. You can choose the state of the environment, city, province, distance, and country. For example, you can target your audience within a 10 km radius of your city or you can target audiences around the city you live in.

For those of you who want to run an online business for customers worldwide, maybe you don’t need to set this location. However, once your business has started to grow, you will see the cities with the highest number of customers buying your products so you can specifically target these locations for your business opportunities.

Psychographics

Psychographics is a distinctive characteristic of the target audience based on psychological things. This psychographic is based on economy class, education level, income level, type of work, and so on. It can be said that this psychographic characteristic is a character based on a lifestyle. The level of income and economic status will affect the behavior of the audience in shopping or buying your products. If you sell luxurious and exclusive products, your target audience is those who have high incomes.

2. Analyzing the Audience of Business Competitors

If you are still confused about determining your target audience, one of the easiest ways is to look at the audiences of your business competitors. To analyze the audience of your business competitors, you can look at the social media accounts they use. That way, you will get an overview of the audience owned by your business competitors.

One way of analyzing it is by observing the comments on each content they post. You will find the weaknesses and shortcomings of competitors by analyzing the comments on the content they post. This will certainly create an opportunity for your business to provide better service than competitors provide to customers.

3. Analyzing Your Business Data

In addition to understanding the client’s perspective, the data you already have can also be used to analyze your business more deeply. For example, you can see the number of visitors who visit your business website or you can see how long the audience spends viewing each content you post. Elaborate all the information from the data you have to get maximum results, yes.

4. Using Google Analytics

Google Analytics is a tool that you can use to determine your target audience. Google Analytics will also help you to see the percentage of your audience who are returning customers and the percentage of new customers.

5. Identify those who are not your target audience

One effective way to narrow your target audience is to eliminate those who are not your target audience. You do this by separately analyzing customers who like your product with customers who are not happy with the products you offer or you can eliminate customers who will not be suitable for using your product.

6. Using Target Market Tools

After following the steps above, you may not be sure about your chosen audience. You can also use target market tools to help you determine your target audiences, such as Facebook Audience Insights, Google Trends, and My Best Segments.

7. Test Your Target Market

After all the steps you’ve taken, it’s time to start testing your target audience. This is to see the suitability of the product or service you offer based on the target audience. Tests that you can do include:

  • Feedback from people in your target audience
  • Setting up a mailing list
  • Creating a landing page
  • Set up a social media page

Sample Target Audience

Every company or business certainly has a different target audience. The target audience can be centered on certain groups, whether men, women, teenagers, or children.

Generally, the target audience has the same interests, such as reading, football, running, and so on. Here are some examples of target audiences that you can know.

1. Accounting Software Company

An example of the first target audience is an accounting software company or SAAS (Software As A Service). The demographics of the target consumers are men by 65% ​​and women by 35% with an age range between 35-49 years.

The targeted target audience has a high position in their office. This is so that they buy or subscribe to the product.

In this case, you need to make a product offers via email, followed up by telephone. You can also contact them via LinkedIn and then you can offer them a free demo.

2. Travel Agency

The demographics of the travel agency’s target audience are women by 70% and men by 30% with an age range of 30-55 years. Especially for travel agencies that target B2B, the target audience is inventory staff, supplier staff, export and import staff, and executives who frequently travel out of town or abroad.

3. Sports Shoe Store

For those of you who have a shoe store business with a target audience that has the following demographics, 60% men and 40% women, aged around 18-29 years. The right target market to offer is an audience who likes fashionable sports shoes, but doesn’t follow trends. We recommend that you invite influencers to collaborate or sports athletes to promote your brand on social media.

audience targeting example
audience targeting example

How to Make a Successful Marketing Campaign?

Of course, there are ways to make your business marketing campaign successful. Here are some tips that you can do.

1. Listen to the Audience

Pay attention to the needs of your potential customers. Try to listen to what the audience has to say so that you will know their demands and preferences.

2. Talk to the Audience Live

To find out the preferences of your audience, you need to speak directly to them. If you’re shy about communicating with potential buyers in person, use social networks. That way you can find out their preferences without having to be embarrassed to meet face to face when communicating. Communicating using social networks will also save you time instead of having to make appointments and meet in person.

3. Build Trust and Credibility

Emphasize that you have a credible brand. You must provide several success stories, cases, and customer reviews to increase customer confidence in the products you sell.

4. Converting Sounded Messages to Audience

You should be ready to rebrand at any time. The needs of modern shoppers change frequently. Therefore, you must always keep up with trends by changing the message content of your product or content to the audience.

5. Choosing the Right Promotional Media

Analyze promotional media that can work better with your audience. You can choose several platforms that suit your target audience for this promotion.

Pay attention to your loyal customers

Determining the target audience is very important. But don’t forget your loyal customers, okay? If you have determined your new target audience correctly, but you don’t keep your previous customers, all your promotional efforts, branding, and so on will be in vain.

Maintaining the trust and relationship that has been established with your loyal customers is still more important than adding new audiences or customers. Loyal customers who are satisfied with the products and services you provide will become ‘automatic marketing’ that you don’t have to pay for.

This ‘automatic marketing’ means that your loyal customers automatically market your products to their friends or often referred to as word of mouth. They do that because they feel that the products and services that you provide are very good, so they feel that their friends need to try the products and services that you provide.

Conclusion

Now, you already know the meaning and importance of the target audience and how to determine the target audience that fits your business product. Determining it certainly takes a long time. Because you have to understand and know your audience well.

Also Read: What are the Responsibilities and Duties of Marketing in the Company?

About surajboss

SurajBoss: I am a student, web developer, and social media manager currently living in India. My interests range from technology to photography. I am also interested in design, web development, and entrepreneurship. You can read my blog. - Saibabaspeaks.com

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